Trailhead to Utah
Interpretive experience design for NHMU
Interpretive experience design for NHMU
Interpretive experience design for NHMU
The Trailhead to Utah app celebrates Utah's vibrant and glorious natural history. The goal of the project was to tell the rich stories behind the museum’s natural history and art collection. The app extends the visitor’s experience beyond the museum, by enchanting users with NHMU’s expert insights on Utah’s unique cultural heritage and natural history.
The Trailhead to Utah app celebrates Utah's vibrant and glorious natural history. The goal of the project was to tell the rich stories behind the museum’s natural history and art collection. The app extends the visitor’s experience beyond the museum, by enchanting users with NHMU’s expert insights on Utah’s unique cultural heritage and natural history.
The Trailhead to Utah app celebrates Utah's vibrant and glorious natural history. The goal of the project was to tell the rich stories behind the museum’s natural history and art collection. The app extends the visitor’s experience beyond the museum, by enchanting users with NHMU’s expert insights on Utah’s unique cultural heritage and natural history.
Visual Design
UI & UX Design
Content Design
While at Mediatrope, now defunct, we collaborated with museum curators to structure the experience around thematic ‘trails’ through the museum. Users can personalize their journeys through the museum and across the state, exploring topics like Energy, Sustainability, and the beautiful natural history of the state.
Users can call up details on museum exhibits, works of art, and even the LEED certified building by keying in unique IDs into the app. Each stop along the trail offers behind-the-scenes interviews with paleontologists, scientists, and curators, who bring the collection to life. Slideshows, interactive diagrams, and maps provide additional content and context to the tours.
